GINGERNIZE®
THE ALL NATURAL GINGER-BASED BEVERAGE COMPANY, GOLD WINNER OF THE OUTSTANDING COLD
BEVERAGE of the NASFT 2008 Sofi™ AWARDS.
San Diego CA, --July 2, 2008 -- The National Association for the Specialty Food Trade
announced winners of the 36th annual Sofi™ Awards for outstanding products of 2008 at
its 54th Summer Fancy Food Show on June 30, 2008. The awards were
presented by noted chef and cookbook author Jacques Pepin during a ceremony at the Jacob
K. Javits Convention Center in New York City NY. The Sofi™ awards recognize
excellence in specialty foods and beverages in 32 categories, and are considered a coveted
industry honor.
The Sofi™ awards is the food and beverage equivalent of the ACADEMY AWARDS®,*.
"The winners of this year's Sofi™ awards are evidence that our members continue
to create distinctive products that delight consumers," said Ann Daw, president of
the NASFT. "That is part of why our industry remains resilient in this challenging
economy," she added.
This year's contest was the most vibrant yet, with a record 2,191 entries. The field was
narrowed to 150 Silver Finalists over four days of judging this spring by an independent
panel of specialty food experts. Gold winners were selected by more than 400 retailers and
foodservice buyers attending the Summer Fancy Food Show, which began Sunday June 29, 2008
and ends Monday June 30, 2008. Winners learned of their honor at the ceremony, where they
were presented with a gold statue of a chef. "Sofi™" stands for Specialty
Outstanding Food Innovation.
GINGERNIZE®’s all natural GINGER LEMONADE RUSH™
was the Gold Sofi™ Winner in the Outstanding Cold Beverage category.
“GINGER LEMONADE RUSH™ is a refreshing thirst quenching beverage made
with fresh lemon juice, mint leave juices and 100% fresh ginger juice. The added Health
benefits of 100% pure ginger juice to freshly squeezed Lemon juice, and mint leaves juices
make GINGER LEMONADE RUSH™ an easy choice for lemonade lovers.” Said Salima
Segbefia founder of SAAF GINGER BEVERAGE COMPANY.
“GINGERNIZE brand offers 8 other flavors of all natural ginger-based
beverages to suit all taste buds. The health benefits and the spicy bite of ginger are
sure welcome additions to the antioxidants and the flat tastes of plain juices, giving
consumers an added value,” added Felix K. SEGBEFIA co-founder of the company.
GINGERNIZE® brand is owned by SAAF GINGER BEVERAGE
COMPANY rooted in the beach community of Ocean Beach in
San Diego CA.
Founded in 2006 the company has promoted its products at local farmer’s
markets before being available in grocery stores.
For information: http://www.gingernize.com or Contact: Felix Segbefia
phone: 619-269-5835 info@gingernize.com |
